The Pain-free Period Guide
Advertising, Website, Print & Branding
Girls' Health Campaign
The guide was created for a D&AD brief which focused on educating unfamiliar audiences about menstruation. Single dads were selected as the audience due to their established desire and need for specific help and advice. It was important that solutions weren't off-putting by being too aggressive, public or condescending to encourage engagement.
For greater information on how the final solutions were produced, including the research and development which was undertaken to improve the suitability of the pieces, a document has been provided below. This document also shows other pieces created to form a well-rounded response to the issue.