This project was created in response to the D&AD brief to 'increase awareness and remove stigma from periods with an audience that wouldn't usually feel comfortable with the subject.' I chose fathers, with a focus on wanting to better support their daughters. 
 

Solutions featured simple illustrations in order to be impactful and quickly recognisable without being vivid or graphic, instantly making the audience uneasy. The initial solutions focused on collateral dads could interact with discretely, and lead to a website with 2 sections. The first aimed to educate fathers, whilst the second section provided help for girls who may struggle with gaining knowledge or support at home.