Welcome to Angers

City Branding

Advertising, Website, Signs & Animation

For my final university project I created branding for the city of Angers in France.​ The resulting brand focused on the different selling points including the attractions & history, horticulture & sustainability,  technology & innovation and finally lifestyle & culture through the categories Explore, Grow, Spark and Thrive.

The solutions created aimed to communicate the selling points identified to Angers' existing and potential stakeholders, including its youthful population, numerous students living in the city, as well as tourists. For instance the custom type was based upon the typeface created, and reflects the energy of Angers to the audience groups.

To gain more information about the project, including the research and development process which informed the final outcomes, a document has been provided below. The document also includes additional solutions created to fulfil the brief.

© 2020 by Emily Morris. All Rights Reserved.

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