City BRANDING
WELCOME TO ANGERS
Angers is a city with a varied, seemingly conflicting appeal. However, current branding doesn't effectively target any of the city's diverse stakeholders.
Home to the Apocalypse tapestries dating from 1382, a thriving horticulture industry, and some of the world's leading tech companies, Angers is also a thriving tourist spot. As a result, to truly reflect Angers, it is important for the city's brand to unify and highlight it's unique identity.
Read more about the full project by clicking on the images above.
Find out more about the key research and inspirations that lead to my final pieces, or gain an insight into how I work.
WELCOME TO ANGERS
A UNIQUE, YOUNG POPULATION
With Angers being so varied, it also has a diverse population. However, with the influx of tech companies and universities, almost half of the residents are under the age of 30.
As a result, it is important to ensure this audience group is catered to. For instance, through design solutions with youthful colour palettes and use of technology.
